No Wiggle Room for Bad Decision.

Australian children’s entertainers the Wiggles may have made the worst business decision of their careers. The recent sacking of yellow Wiggle Sam Moran to make room for his predecessor’s return not only generated their worst ever publicity, they missed out on a perfect opportunity to perpetuate the Wiggle’s brand for years longer.

None of the original members are getting younger – in fact they are noticeably aging, and three of them have experienced serious health issues. Geoff (purple wiggle) and Greg (returning yellow Wiggle) have both had heart problems, while Anthony (blue wiggle) has made no secret about suffering depression. How long can they continue with age and health against them?

Instead of casting Sam aside like a now unneeded maternity-leave relief worker, he could have been the first in an ongoing replacement program. He was well-established and loved by today’s toddling audience, proof that life could go on without the original Wiggle cast, that the brand has grown bigger than its individual (original) cast members.
Recently I read how most of the Wiggles annual multi-million dollar income has little to do with actual performances. Most comes from other sources such as advertising endorsements. With the dismissal of Sam they missed the perfect opportunity to sequentially replace all of the original members, allowing them to move on to other things – or into a comfortably wealthy retirement financed by their shareholdings in the Wiggles brand. They could have left younger men like Sam Moran to continue the hard work of entertaining children.
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One thing that seems to have been overlooked with the Yellow Wiggle situation is that Sam seemed to do most of the singing for the group during his time as a wiggle. Whenever I saw them on TV, such as Carols by Candlelight, the other members acted as backing vocalists for Sam the lead singer.